This article is the third in a five-part series about why brokers should work with a Field Marketing Organization (FMO) like AHCP. 

In the first post, we explained that an FMO gives agents access to top-rated carriers, competitive commission levels, comprehensive support services, and that partnering with an FMO can help agents streamline their operations, increase sales, and ultimately, boost their business success.

In the second post, we highlighted some of the technology resources available to agents who work with an FMO, such as CRM systems, quoting tools, and enrollment platforms, all of which help improve the efficiency of the sales process. These technology solutions help agents better manage their client relationships, accurately quote policies, and easily complete enrollments, leading to a more productive and successful business.

In this article, we’ll provide a third reason agents should work with an FMO: LEADS!!

FMOs provide marketing and lead support

A robust pipeline of high-quality, TCPA compliant leads is crucial to an insurance agency's success, as it directly impacts sales conversion rates and, as a result, the growth of the agency. By focusing on quality leads, agencies can reduce client acquisition costs and ultimately drive sustainable business growth, while helping to protect agents from fines and litigation. Fortunately, this is an area where AHCP can really help agents. 

Cycle of Success Lead Program

AHCP's free “Cycle of Success” Lead Program is designed to reward agents with lead credits for submitting business through AHCP. 

Agents earn credits for various product categories, including Medicare Advantage, Individual Major Medical, Short-term Medical, Medicare Supplement, Supplemental Health policy, and group sales. 

Lead credits can be used in two ways: 

  1. Pre-ordering telemarketing leads, or 
  2. Importing your lead credits into the Lead Marketplace for real-time lead purchasing from multiple lead providers. 

Lead Marketplace

The Lead Marketplace on our Quotit platform provides a scalable solution for agencies, offering total control for real-time lead flow and centralized vendor management. Lead partners are vetted and required by contract to verify all leads are TCPA compliant. Lead Marketplace is integrated with your Quotit CRM import with robust filtering and simple import/export capabilities. 

Marketing Ideas

For the do-it-yourselfers out there who would prefer to generate their own leads, we provide a ton of ideas through our regular blog posts. For example, here are a few relevant posts that you may want to take a look at:

We also have a video library full of great marketing ideas. Here are three you should consider watching:

Marketing Support

The AHCP Digital Marketing web page offers a comprehensive suite of digital marketing solutions designed to help insurance agents and agencies grow their business. Together, the AHCP team and our trusted partners provide a wide range of services, including website hosting, design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. The AHCP team is committed to understanding an agent's specific business goals and tailoring digital marketing strategies accordingly.

  • AHCP's website design and development service focuses on creating user-friendly and visually appealing websites with relevant content that drive high-intent inquires for better conversions. 
  • Our SEO services aim to increase organic search visibility, driving targeted traffic to the agent's website. 
  • Content marketing services include creating engaging and informative content to build trust with potential clients and enhance the agent's credibility and online presence. 
  • Social media management services help agents maintain a strong presence on various social media platforms, fostering brand awareness and audience engagement.

In short, AHCP's Digital Marketing services offer insurance agents and agencies a comprehensive range of tailored solutions to help you effectively grow your online presence and increase the success of your business.

How to get assistance

To check your lead credit balance or to import lead credits into the Lead Marketplace, agents can email or call AHCP Agency Services at 877-228-8773. We can also help you with any other questions you may have or assistance you may need.