To state the obvious, we’re right in the middle of the busy time of the year for health insurance agents. The very, very busy time of year. With the annual election period for Medicare Advantage and Medicare Part D, open enrollment for individual plans, and group health renewals all happening at the same time, most agents are fielding numerous inquiries from clients and prospects. No matter the product line or market segment, clients have questions, and many of those questions come up over and over again. Capturing these frequent questions and the answers you provide can be a huge time-saver, letting you respond quickly and consistently.
The idea is simple but effective: each time you answer a client’s question, take a moment to capture it. By turning common questions and their answers into pre-written FAQs, you avoid reinventing the wheel and save valuable time. With pre-written responses at your fingertips, you can respond more quickly and ensure consistency across clients. The more effort you put into crafting clear, thorough answers upfront, the more valuable your FAQ resource becomes over time.
Getting organized is key to making this work. Group questions by category so answers are easy to find when you need them. If you’re spending time digging for responses, the FAQ list won’t truly save time. Pre-constructed answers only streamline your workflow if they’re readily accessible.
Handling FAQs manually is helpful, but it can still take time to gather, categorize, and access everything – time you may not have at this time of year. That’s where AI can really make a difference. AI tools like ChatGPT can suggest questions based on past interactions, help categorize responses, and even automate some of the retrieval process, allowing you to find answers more quickly.
If you’re just starting to build out your FAQs, AI can also help generate initial questions based on common industry topics. These suggestions provide a jumpstart for capturing and addressing frequent client concerns.
While FAQs are great for responding directly to client inquiries, they can also be a valuable resource for clients who may not have a specific question in mind but want to explore their options. Featuring FAQs on your website provides clients with easy access to important information, helping build trust and establishing your expertise. It also helps with search engine optimization, making it easier for potential clients to find you. Finally, including FAQs in your monthly newsletter can be an effective way to educate clients, giving them the knowledge to make informed decisions about their health insurance coverage.
We’ll end it here because, as we’ve already said, we know you’re busy. Just a couple of final thoughts: