As a health insurance agent, you may be missing out on an opportunity to increase your earnings if you’re not cross-selling dental insurance to your existing clients. Dental insurance is a popular line of coverage and can provide valuable benefits to your clients while helping you grow your business. In this article, we will discuss why you should consider adding dental insurance to your product portfolio and offering it to your existing clients.
The Opportunity to Cross-Sell Dental Insurance
When you have an already-established relationship with a client, cross-selling additional insurance products, like dental coverage, can be a natural next step. Existing clients trust your expertise and may be more receptive to purchasing additional lines of coverage from you. More importantly, by offering dental insurance, you can help your clients access important oral healthcare services that can improve their overall health.
AHCP works with many dental insurance plans, providing you with a wide range of options to meet your clients' unique needs. With so many options at your disposal, you can find the perfect dental plan to complement the health insurance coverage you’ve already helped them with. (Not all dental products are available in all markets.)
The Importance of Dental Coverage
Dental insurance can play a significant role in maintaining good oral health and overall wellness. As Forbes explains, “dental insurance can provide numerous benefits, including paying for preventive care” such as cleanings and exams, as well as basic procedures like fillings and extractions. These services are essential for maintaining oral health and preventing more serious dental issues down the line.
The Medical-Dental Connection
As we’ve written about previously, there is a strong connection between oral health and overall health, making dental coverage an essential component of a comprehensive health insurance plan. The Mayo Clinic states that "your oral health might contribute to various diseases and conditions," including heart disease, diabetes, and respiratory infections. By cross-selling dental insurance, you can help your clients protect their overall health and minimize the risk of these conditions.
WebMD explains that "people with gum disease are almost twice as likely” to suffer from coronary artery disease as those without gum disease. This highlights the importance of dental coverage in managing and preventing oral health issues that can have severe consequences for your clients’ overall health.
A Missed Opportunity
By not cross-selling dental insurance, you may be leaving money on the table and missing an opportunity to provide valuable coverage to your clients. Dental insurance is an essential product that can contribute to better oral health and overall wellbeing. By partnering with AHCP and offering a range of dental insurance plans, you can help your clients access the care they need while growing your business and increasing your monthly commission.