In the insurance industry, understanding a client's insurance needs extends far beyond the initial policy purchase. For an agent, understanding the client’s needs can impact commissions. The value of the commissions is not limited to the initial policy purchase and includes the cumulative value of ongoing commissions, the potential for selling additional products, and the invaluable benefits of client referrals. Let’s explore both the tangible and intangible values that clients contribute to your business, starting with a simple example of calculating commissions.