In a March 10 press release, Anthem announced that the company will be changing its name to Elevance Health, Inc. in an effort “to better reflect the company’s business and its bold purpose of improving the health of humanity.” The name change, which is subject to shareholder approval, “underscores the company’s commitment to elevating whole health and advancing health beyond healthcare.”

According to Forbes, “Anthem, which operates an array of government and commercial health insurance including Blue Cross and Blue Shield plans in 14 states, is the nation’s second-largest provider of health benefits behind UnitedHealth Group’s UnitedHealthcare.”

AHCP offers Anthem medical, dental, vision, and Medicare products to brokers in multiple states. Click here for more information or to get appointed.

Anthem President and CEO Gail Boudreaux says that the company is reimagining the way it operates and wants to “take a more holistic approach to health.” Over time, “Anthem’s family of companies has evolved to offer products and services beyond traditional health insurance,” including “digital capabilities, pharmacy, behavioral, clinical and complex care assets,” enabling them to “address consumers’ full range of needs with an integrated, whole-person approach.”

The press release does note that there will not be a name change for the various Anthem Blue Cross Blue Shield health plans across the country, but “the company does expect to streamline the number of other brands in the market to reduce complexities and improve consumer experiences.” For those of you who currently have health insurance clients through one of the Blue Cross Blue Shield plans the company operates, this decision to keep the current names, at least for now, will reduce confusion.

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